Welcome to Thing 19: Book Trailers
Book Trailers are akin to movie trailers. They use images, sound, and some text to "sell" the plot of a book to a perspective reader. I love movie previews and I always make sure I'm at the theater early enough to insure I see all 15 minutes of them before the feature presentation. I'm not sure why they are so appealing, but I truly believe they are an art form. The ability to boil down a two hour movie into an enticing 30 second visual sound bite is a real art unto itself, and the same can be said about book trailers.
Booktalking has been around since the printing press. The first film trailer was shown in 1913 for the musical The Pleasure Seekers. And the first public viewing of a book trailer was in 2003 at a book convention in Louisiana, it was for Dark Symphony by Christine Feehan.
In 2003 there weren't a lot of people creating and distributing book trailers, but today there are a ton. Take some time and visit of few of the following sites and to get a flavor for the variety of book trailers out there:
As you can see, book trailers come in all shapes and sizes. There are professional quality ones, and not so professional quality ones. We're going to go over some of the steps to make a book trailer and then you can have a go at it yourself.
First decide how you are going to put your images together. If you have a Mac, you can use iMovie, but if you need free software, here are a couple of good choices:
If you don't want to download any software, you can also use, Animoto or Imagechef to create an book trailer.
Now that you've chosen a platform, spend some time playing around so you get an idea of how you can add, delete, and manipulate images. Once you feel comfortable, it's time to find the images you want to use to create your book trailers. Here are some places you can find royalty free images online:
- Fotolia
Once you've decided on what images to use, go ahead and save them to your hard drive in your pictures folder. Book trailers can last anywhere from 30 seconds to two minutes. Now import your images into your selected editing program. Use the video effects and transitions available to make your still images more interesting.
When you are satisfied with your images, you can go ahead and add music. Here are some sites with royalty free music.
- ccMixter
OK now that you've added music, you have an official book trailer. YEAH! Now you can post it so everyone can see your hard work.
Book trailers are a great way to promote: new books in your collections, book discussions, and other book related programs in your department. Get your kids involved by holding workshops on how they can create their own book trailers and then post their finished pieces online.

